Updated 7/24/25
What causes low acceptance rates?
- Earners do not understand the relationship between issuing organization and Credly
- Earners do not want to create an additional account
- Earners were unaware of the credential program transitioning to a digital format
- Earners create an account but never go back to confirm it
- Data includes email addresses that are no longer valid or in use
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Earners do not yet understand the value of digital credentials
Remind earners and stakeholders of the benefits! - Verified Recognition: Each badge represents a validated achievement, skill, or credential issued by a trusted organization, making it more credible than self-claimed skills
- Career Visibility: Badges can be shared on LinkedIn, email signatures, websites, and social media, helping earners showcase their capabilities to employers and peers
- Personalized Learning Pathways: Earners can receive recommendations for next steps, such as related badges or learning content, helping them build structured development plans
- Portable and Permanent: Once earned, badges remain with the individual, not the employer—providing a lifelong, portable record of achievement
- Enhanced Internal Mobility: Within organizations, badges help identify talent for promotions, new assignments, or cross-functional projects based on verified skills
Ways to increase your acceptance rate:
- Send a post-launch survey to earners to understand if there are any trending reasons why people didn’t accept their badges
- Send additional communication and marketing pieces to earners in a pending state after the automatic Credly reminder cycle completes
- Highlight the value of Credly via your marketing landing page
- Ensure that data (email addresses) are accurate and up-to-date prior to launch
- Check out these available videos - Several are available on Canva for you to customize.
So use these freely and if there are new needs, let us know at academy@credly.com