These are successful practices we have observed from our most successful customers over time.
- Successful customers listen to our advice. This might sound self-serving, but we have an abundance of support information available! Be sure to familiarize yourself with the Issuer Help Center. Throughout this article, we will link you with even more ideas.
- Successful customers start with a strong governance plan. Good governance sets you up for success in many other areas. Governance can address structure, processes, and policies, and how to scale.
- Successful customers have a project plan for launching.It keeps them on task. Even if you are rushed for time, we have a quick start guide available.
- Successful customers let their earners know badges are coming. Pre-notification is essential. Your earners might not know or care about who Credly is, but they will want to hear from you. Let them know before you issue a badge that it is forthcoming and what they can do with it.Learn more about general promotional ideas in our Marketing Toolkit.
- Successful customers author strong metadata, including skills. Ideally, a reader (could be a future employer or anyone with an interest) will look at the badge’s description, skills, criteria and determine its relative worth. Don’t leave them guessing! Tell the story of what the earner can do and how they earned this credential.
- Successful customers vet their credentials with industry experts to get buy-in and recognition. Related to authoring strong metadata, ensure the credential is relevant and has the potential to unlock possibilities for your earners. Share your plans (and the metadata) with industry experts to cover all your bases. It is human nature to be more invested in what you help create, and industry support can help you strengthen outcomes. Even if you are issuing to internal employees, it is worth checking with managers, decision makers, and leadership to garner buy-in.
- Successful customers think of every opportunity to teach all stakeholders; earners, partners, employers, and leadership. Promote your program through media, email, presentations, every chance you get. You will raise awareness and teach the greater community about the power of your credentials. This is a never-ending best practice.
- Successful customers check the analytics periodically (not obsessively) to see what is working. Beyond acceptance and shares, it is worth tracking how your credentials perform over time and whether there are some that are more favorable than others. For example, if you notice your click rate is low, it is time to enhance the additional information you provide in the metadata. If you are using credentials to monitorwhat is happening in your workforce, understanding these trends and gapscan help you see a path forward.
- Successful customers log onto the platform frequently. Technology changes! The more frequently you log in, the more likely you are to know about (and use) new features and tools. Plus, you will see announcements and opportunities via our in-app messages.
- Successful customers use social media to your advantage. Not only can you announce a new badge program, but you can use media to remind earners (and potential earners) of what you offer. As earners share their badges, you can show them love and encourage more exposure!
We offered these strategies in no particular order, but remember we know all about successful launches. Contact us at customersuccess@credly.com and let us know how we might help you succeed!