Updated 4/12/24
Promoting your program through effective marketing and communications is an essential part of rolling out a badging program.
You are going to be issuing digital badges to people who may not know what those are, who Credly is, or how their badge can help them. Our goal is to make sure that by the time they receive their badge, those questions have already been answered and they are excited to accept and share.
We have four types of primary resources to share with you: Text, Video, Social Media and Visual.
TextNeed a marketing kit to communicate about your credentialing program with earners, your colleagues, and external audiences? Look no further! In the Communications Guide linked below, you'll find text that you can simply copy and paste during the pre-launch, launch, and post-launch phases of your program roll-out. You'll find a landing page template, FAQs, pre-notification message templates, and more! Follow this link to download our Comms Guide.
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VideoWe have videos available for you to use in your communications. In many cases we can share raw files for you to rebrand as your own. |
Social MediaWe have social media templates that you can plug and play into your campaigns - we encourage you to explore. Files are available for LinkedIn, Twitter and Facebook. Once you edit the file, download that slide as a png and you'll be ready to post. The link to access the templates are available in the Communications Guide.
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Visual Design
And did you know we have tools available for badge visual creation? Using our templates, you can fashion just about any design you want. |