Updated 4/19/23
As you read through these definitions, refer to the screenshots of the cards and the trend data.
Key Metric Definitions
Acceptance Rate: this is the percent of the badges issued in this period that were accepted by the earner.
Example: Let’s say this month, you issued 70 credentials and 64 were accepted. The Acceptance Rate would be 91% (=64/70).
Share Rate: this is the percentage of accepted badges that were shared at least once divided by the number of accepted badges. Note that an accepted badge can be shared more than once.
Example: Of those 64 badges that were accepted, 48% were shared at least once. (We do the math for you after figuring how many unique badges.)
Views per Share: this is the number of views of shared badges divided by the total shares. Note that a shared badge can be viewed more than once.
Example: Those 56 shares resulted in 179 views. In this case, many shares have generated more than 1 view. The View Rate is 3.2 (=179/56).
Clicks per View: this is the number of times a viewer or earner of a badge clicked on Additional Details, Earning Criteria, or Recommendations, divided by the total views.
Example: The 179 views of these credentials generated 27 clicks, so the Click Rate is .15 (=27/179).
Related Articles:
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What can cause a low acceptance rate? How can we impact the acceptance rate?
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What can cause a low share rate? How can we impact the share rate?
FYI: In calculating Benchmarks, the goal is to include as much platform data as possible while reasonably representing performance. The following parameters were used:
To calculate these platform benchmarks, we included data from:
- Badges issued in the past 12 months
- Real-time badges (Historical issuing was excluded)
- Organizations that were created at least 12 months ago (organizations launching during the past 12 months were excluded)