Updated 4/19/23
What causes low acceptance rates?
- Earners do not understand the relationship between issuing organization and Credly
- Earners do not want to create an additional account
- Earners were unaware of the credential program transitioning to a digital format
- Earners create an account but never go back to confirm it
- Earners do not yet understand the value of digital credentials
- Data includes email addresses that are no longer valid or in use
Ways to increase your acceptance rate:
- Send a post-launch survey to earners to understand if there are any trending reasons why people didn’t accept their badges
- Send additional communication and marketing pieces to earners in a pending state after the automatic Credly reminder cycle completes
- Highlight the value of Credly via your marketing landing page
- Ensure that data (email addresses) are accurate and up-to-date prior to launch
Check out this video!